Build for the Mountain — Privacy Policy
Last updated: 24 Oct 2026
This policy explains what personal data Build for the Mountain LLC ("we", "us") collects, why, who we share it with, and your rights.
1. Who we are
- Data controller: Build for the Mountain LLC, a Wyoming limited liability company
- Address: 30 N Gould St Ste N, Sheridan, WY 82801, USA
- Email: hello@buildforthemountain.com
We provide online 1:1 strength and conditioning coaching.
2. What we collect
- Contact and account details: name, email, phone number, country and time zone.
- Payment details: what you bought, amounts, dates and payment status.
- Card payments are handled by our payment processor. We never see or store your full card number.
- Health and fitness data: PAR-Q+ answers, injuries, medical history, medications, pain and symptom ratings, and your training goals, history and schedule.
- This is a special category of data, and we process it only with your explicit consent.
- Training data: session logs, test results, form-check videos and photos, messages with your coach, and call recordings.
- Website data: our website uses Just Frank analytics to count visits and see where visitors come from. Analytics cookies are only set if you accept them in the cookie banner. It also loads fonts from Google Fonts, which receives your IP address to deliver them. If you book a call, our booking tool (Just Frank) collects your name, email and any answers you give.
3. Why we use it, and our legal basis
| Purpose | Data | Legal basis (EU, EEA and UK) |
|---|---|---|
| Deliver your coaching: program design, calls, form checks, chat support | Contact, training | Performance of our contract |
| Design a safe program and adjust it to your health | Health | Your explicit consent |
| Take payments, keep accounts and meet tax duties | Contact, payment | Contract; legal obligation |
| Send you service messages (schedules, updates, policy changes) | Contact | Contract |
| Send newsletters and offers | Contact | Consent — unsubscribe anytime |
| Share testimonials and progress content | What you choose in the Media Consent | Your consent |
| Handle disputes and legal claims | Records relevant to the claim | Our legitimate interests |
We don't use your data for automated decisions that have legal or similarly significant effects on you.
4. Who we share it with
We never sell your personal data.
We share it only with:
- Service providers that help us deliver coaching, under contracts that require them to protect your data:
- payment processing
- coaching and training platform
- messaging and community
- cloud storage
- video calls
- scheduling
- website analytics
- e-signature
- Professional advisers (for example, accountants or lawyers), under confidentiality duties.
- Authorities, when the law requires it.
- A buyer or successor, if our business is sold or reorganised. Your data stays protected under this policy.
You can ask us for the current list of our service providers at any time.
5. International transfers
- We operate from outside the EU. Your data is processed outside the EU, including in the United States, where most of our service providers are based.
- When we transfer data from the EU, EEA or UK, we rely on:
- the European Commission's Standard Contractual Clauses (or the UK equivalent); or
- the provider's certification under the EU–US Data Privacy Framework.
6. How long we keep it
- Coaching records, including health data: for your coaching, plus up to 4 years after it ends so we can respond to any legal claims. After that we delete them or make them anonymous.
- Payment and accounting records: as long as tax law requires.
- Media you consented to: until you withdraw your consent (see the Media Consent).
- Marketing emails: until you unsubscribe.
7. Security
We protect your data with reasonable technical and organisational measures:
- access limited to the people who need it;
- password-protected accounts with two-factor authentication;
- providers chosen for their security standards.
No online system is 100% secure. If a breach puts your rights at risk, we'll tell you and the relevant authorities as the law requires.
8. Your rights
Depending on where you live, you can:
- access a copy of your data;
- correct it if it's wrong;
- have it deleted;
- restrict or object to how we use it;
- receive it in a portable format;
- withdraw your consent at any time. This doesn't affect what we did before you withdrew.
Email hello@buildforthemountain.com. We reply within 30 days and may ask you to verify your identity.
You can also complain to your data protection authority, for example:
- your national authority in the EU or EEA (in Iceland, Persónuvernd);
- the ICO in the UK;
- the Office of the Privacy Commissioner in Canada.
US residents: some states (for example, Washington and Nevada) give you extra rights over consumer health data. We collect health data only with your consent, use it only to deliver your coaching, and never sell it.
9. Children
Our services are only for adults aged 18 and over. We don't knowingly collect data from children.
10. Changes to this policy
If we make important changes, we'll tell you by email before they take effect. The date at the top shows the latest version.
11. Contact
Build for the Mountain LLC · 30 N Gould St Ste N, Sheridan, WY 82801, USA · hello@buildforthemountain.com